Monday, August 15, 2011
Huge news this morning from the Android world, as Google has announced that they are acquiring Motorola Mobility for $12.5 billion. Motorola Mobility was split off from the main Motorola back in January and is now a separate company, with Motorola Solutions being the second company. So Google isn't buying the entire Motorola brand, but rather just the Mobility company, responsible for all mobile devices.
If you recall, Motorola was responsible for some major Android home-runs including the original Droid, the Droid X, the Atrix, etc. Many people credit them with jump starting the entire Android brand with the Droid line.
Google says that Motorola Mobility will continue to operate as a separate company and won't be folded into the main Google brand. It will continue to license Android just like HTC, Samsung, and the other manufacturers. Google insists that they are fully committed to keeping Android open and continuing to make it available to all, meaning they have no plans to limit Android to Motorola devices.
In addition to the brand, manufacturing, etc., Google is also getting a huge patent portfolio with this acquisition. They will be able to vastly improve their patent holdings to defend themselves against lawsuits. And as they recently said, patents are something they are seriously fighting.
So, the long term details of this deal remain to be seen, but it appears in the short term that very little will change from a consumer perspective.